Design Direction &
The studio understands the importance of emotionally intelligent design in every aspect of your product, service or space. We are committed to solving the most complex design challenges with innovative and effective creative solutions, supported by a tailored brand and communications strategy.
We work across a variety of arts and design industries offering consultancy services that inject creative vision and direction into your brand. The studio's design analysis and expertise in branded design and consumer psychology, ensures that the environment is authentic and true to the brand vision via the design signature, materiality, spatial design, customer journey and flow. Incorporating experience design and impact design strategies, this attention to detail in creating an emotionally intelligent design, enables your brand to be placed well ahead of the competition whilst retaining its authenticity.
Elevating your customer brand experience through a holistic approach to designing the space and the user experience. Finessing and creatively directing your product range, its design, target market and USP to help define your distinctive voice and authentic brand vision. Creatively directing materiality, aesthetics, value engineering and emotional ergonomics for large-scale architectural schemes and public spaces.
Creative Strategy |Brand Consultancy | Emotional Ergonomics
Branded Design Concepts| Brand, Consumer & Design Psychology
Materiality & Value Engineering | User Experience
Event Strategy &
A carefully curated event has the ability to elevate your brand, having an immense impact on your target market.
Our expertise in experience design, design, branding and consumer psychology enables us to create an event strategy that will elevate your brand's unique personality and speak to your audience through creative art direction, user experience and brand engagement. Our work in the arts, culture, design and architecture sectors ranges from;
- highly art directed events (defining the brand signature and elevating position)
- architectural awards programmes (strategy)
- specialist speaker panels (positioning the event at the forefront of the design world)
- unique eco-installations (locally 3D printed display pods with integrated VR experiences)
- experimental conceptual arts events
In each case, promoting and positioning the brands as creatively pioneering and technologically progressive, whilst enhancing their value and legacy, was key.
Event & Brand Strategy | Event Curation |
Art Direction | Experience Design | Creative Collaborations
Gilt Studio understands the need for your business to create a lasting story and a strong sensory impact.
We believe that the development of a cohesive brand identity, PR, advertising and marketing approach is essential to any product, service or initiative wanting to be noticed in today’s competitive markets.
Combining design and consumer psychology expertise with industry insight, our creative leadership will enable a fully tailored brand and communications strategy, creating access to new markets and elevating your brand positioning and perception.
Creative Direction & Brand Strategy
Brand Audit | Positioning | Campaign Identity | Commercial Strategy
Communications Brief & Management
Marketing | PR | Advertising Campaigns | Collaborations
Consumer Psychology & Journeys
Brand | Consumer & Design Psychology | User Experience
Starting with the core functionality of your business, the Studio will steer the creative vision, concept and development of your product or service at a management level.
We work as part of your team, on the ground, to build your design and commercial strategy, implementing efficient processes, realistic budgets, resourcing and schedules, and enabling an environment that fosters an optimal level of output, creatively.
We consider materiality and value engineering to create cost efficiencies, whilst combining emotional ergonomics with aesthetics to create memorable user experiences, resulting in documented increases in efficiency, collaborative output and strategic success; all of which form the backbone of a successful brand or design campaign.
Design & Commercial Strategy | Project Strategy & Management
Financial Planning | Resourcing | Process Audit
Creative Consultant Anouska Anquetil was previously director of her own successful residential design practice, being named one of the Top 50 Interior Designers in the UK. She is a member of the British Institute of Interior Design, as well as being a finalist in the prestigious IDFX Best Residential Design & Best Newcomer Awards.
Before founding her practice, Anouska worked with Helen Green on luxury residential developments and David Collins Studio, where she focused on hotel and hospitality design, developing concepts for branded environments, including emotional ergonomics, value engineering and experience design.
"Design for me has always been an inherent aspect of life. I appreciated from early on the impact design has upon how we experience and interact with our surroundings, creating great beauty in our lives, even in the smallest ways. This has been the guiding principle of my design work and design philosophy; and which I call emotional ergonomics."
Trained in finance, branding and consumer psychology, Anouska later expanded her skill set through her own practice in interior architecture and design, and more recently experience design. This makes her uniquely placed to offer a comprehensive creative consultancy service; working with clients on the creative concept all the way through to market launch;
and founded Gilt Studio to fully utilise her extensive experience.
Drawing upon her broad industry connections, the extended team of associates provide the opportunity of collaboration.
This enables the Studio to offer a fully rounded service, with optional additional areas of specialism, depending on the needs of each individual project.
Emotional Ergonomics is the application of a core set of design principles, that promote emotional well-being, sustained measurable pleasure and functional optimisation of our environment through aesthetics, form, function and spatial harmony. This; the fundamental principle that intelligent design has a positive emotional uplift on the humans interacting with it;
lies at the heart of Gilt Studio's design approach.
Creating meaningful and sustainable design goes hand in hand with value engineering; the process of aligning positive design impact with tangible cost efficiencies. This has become the founding principle of the Studio's design philosophy. It defines the projects and clients we work with, and is most rewarding in socially collaborative schemes - public spaces, work spaces, hotels and design projects that engage large-scale audiences.
Alongside key value engineering analysis, we can help you create a design scheme that is sustainable, socially impactful and reduces design costs, whilst maintaining architectural and build integrity. Our aim is to bring these unique methodologies to the arts, culture, design and architecture sectors working with like-minded collaborative clients, passionate about improving the daily human experience of the world, be it through intelligent design, authentic brand communication or visionary user experience.
Welcome to Gilt Studio, our unique creative consultancy, committed to elevating your business via superior design and visionary thinking. We love to work closely with our clients, understanding the very core design values and commercial elements essential to creating the perfect design, brand and communications strategy.
We are proud to have built a reputation in the arts & culture and architecture & design sectors around our specific focus on emotionally intelligent design and branding strategies. We offer a holistic range of services; from creative concept, design and project management, brand consultancy and strategy, all the way through to
execution and launch.
Gilt Studio is the creation of Anouska Anquetil, an award-winning designer, creative consultant and brand strategist with 20 years experience in the architecture, design and fashion sectors. With a background in retail cadence, branding, consumer psychology and finance, her multiple and diverse skills make her a trusted leader; delivering solutions that consistently exceed expectations
and achieve commercial success.